A Dutch charity organization, "Cordaid Mensen in Nood" (People in Need) has this interesting campaign. It shows people in need posing with what some of us consider important and necessary. The campaign was created by Saatchi & Saatchi & clearly shows the worth of money for those in need.

While appreciating what we have, let us also share even the very little that we can, because it could mean a lot to somebody. And tax exemption cannot be the sole motivation to charity.

(Click on the images to enlarge)

SUNGLASSES - 24 EUR
Access to water - 8 EUR

HANDBAG - 32 EUR
Food for a week - 4 EUR

[via email from Rajiv]